What is Proof of Play (PoP) in DOOH Advertising?

Proof of Play (PoP) refers to detailed transaction logs verifying that an advertising asset was rendered on a physical screen.

1. Verification Logging

Every play event logs timestamps, duration, screen location, and completion rates with end-to-end encryption.

2. Auditable Metrics

DOOH advertising networks use PoP datasets to bill clients accurately based on verified impressions, improving transparency.