Top DOOH (Digital Out-of-Home) Advertising Trends

Digital Out-of-Home (DOOH) advertising is experiencing explosive growth. As networks become more connected, advertisers are treating screens like physical web browsers.

Programmatic DOOH (pDOOH)

The days of calling a media owner to buy billboard space are ending. Programmatic DOOH allows advertisers to buy inventory in real-time through Demand Side Platforms (DSPs), using audience data to trigger ads only when the target demographic is likely to be present.

Dynamic Creative Optimization (DCO)

DCO allows the ad creative to change based on real-time data feeds. For example, a coffee brand might advertise an iced coffee when the weather is hot, and a hot latte when the temperature drops.

Mobile Retargeting

By using geofencing, advertisers can retarget consumers on their mobile devices after they have walked past a DOOH screen, creating a powerful omnichannel campaign.