How to Calculate Digital Signage ROI

Proving the ROI of a digital signage network can be challenging because the benefits are often both quantitative and qualitative.

Quantitative Metrics

For retail and QSR environments, ROI is straightforward. Measure the sales velocity of specific items before and after featuring them on your digital screens. If a high-margin item sees a 15% lift in sales, you can directly attribute that revenue to the signage.

Qualitative Metrics

In corporate environments, ROI is measured in engagement and efficiency. Are HR inquiries dropping because policy updates are broadcasted on the screens? Is employee turnover lower because of improved internal communication?

Total Cost of Ownership (TCO)

To calculate true ROI, you must understand your TCO. This includes the initial hardware cost, the monthly software licensing fee, installation, and ongoing maintenance. By choosing a hardware-agnostic platform like DooooH Media, you can dramatically lower your initial CapEx and improve your overall ROI.